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Cynda Kliewe

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Real Estate Myths and Reality


Fiction: MYTH #3
Cynda Kliewe sells a lot of real estate. Perhaps she is too busy to pay attention to my listing.

Just as superior restaurants are busy at dinner time and superior doctors have long patient lists, Cynda Kliewes success in marketing homes provides her with many more homes to sell.  Like good restaurants and doctors, Cynda Kliewe has set up a top-flight team to assist with the routine details so Cynda can devote the time and attention required to sell your property successfully.  Cynda Kliewe built her business one satisfied customer at a time.  For you to be another satisfied customer who spreads the word about how well you were served is her goal.



Real Estate Myths and Reality



Discount brokers can do an adequate job selling real estate.



Promotional costs such as photographers, brochures, newspaper, magazine/TV ads, MLS insertion fees, printing, direct mail, personally distributed newsletters, professional support staff, Web-site maintenance/fees, signs, bus benches, and more are paid for by a full service, full-fee agent.


Ask yourself:

Will the discount broker offer a complete marketing campaign?

Does the discount broker have the staff to personally attend to your specific needs?

Does he/she have a proved tract record of success or is he/she using the discounted commission to win our business?

Does he/she have the expertise to guide you through problems that may develop during the closing process?

Will the discount broker be motivated during difficult times to go the extra mile for you, or will they move onto another deal that doesnt take so much time?

Your home is an asset to a discount broker and it makes their phone ring.  If your home sells, they lose business.  Why would they want to sell your home for a discount fee when they can make more money selling other properties?

Remember that you only pay a brokerage fee if and when the property sells successfully.  The supply of buyers through your home will be very restricted if marketing is limited.  YOU ALWAYS GET WHAT YOU PAY FOR.

Real Estate Myths and Reality



You should select the Realtor who says they can get you the highest price.



This is the oldest scam in real estate: Tell the seller what they want to hear, act excited and compliment the home to get the listing.  Then ask for a price reduction a few weeks or even a few days later.  Dont buy into that.  Insist on a written, well-researched market analysis.  Select your Realtor on credentials, marketing program and tract record, and then use the market data to decide on a price or where you want to complete in the current market.

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